Festive Foods Series
Illustration • Vector Drawing
Course: Introduction to Graphic Design
Timeline: February 2025
Programs used: Adobe Illustrator
Design Project Objective
The theme for the project was cultural storytelling and I picked the topic of cultural foods for festive days around the world. The poster campaign aims to use metaphors to convey a message. I hope to show how food can bring people together, like community, belonging, and embracing identity.
Previously, I did a research project on cultural foods during holidays. I picked a food item for each of the categories of holidays: seasonal, religious, and cultural holidays.
Brianstorming
Mooncakes:
Chinese Mid-Autumn Festival
Seasonal Holiday in Fall
“Changes bring Joy”
Symbolism: Unity, Wholeness
Toshikoshi Soba:
Japansese New Year
Religious Holiday for Shintoism
“Beliefs create Joy”
Symbolism: Length of buckwheat noodles means longevity of life
Bánh Chưng:
Vietnamese Lunar New Year
Cultural Holiday for Vietnamese
“Diversity shares Joy”
Symbolism: Land of Vietnam
